文心藝術基金會 | 2024 八面玲龍 賀卡設計
CONCEPT
賀卡概念為「八面玲龍，繽紛祝福圍繞」。將「八面玲瓏」取諧音與「龍」結合，強調中華文化中龍的祥瑞象徵。色調以繽紛的飽和色彩，注入台灣傳統的桃紅、綠、金、橘等色彩，設計為八面獨立的龍身圖騰，每張龍身卡元件運用不同的祝福語所延伸設計的圖騰和元素，彰顯豐富的新年祝賀。同時拼圖形成一份月曆，整條龍形狀完成後作為裝飾品，增添年節節慶氛圍。
The concept of the greeting cards is "Radiant Dragons, Colorful Blessings All Around." We seamlessly blend the elements of "Radiance" with the homophonic concept of "Dragons," emphasizing the auspicious symbolism of dragons in Chinese culture. The color palette is dominated by vibrant, saturated hues, incorporating traditional Taiwanese colors such as peach red, green, gold, and orange. The design features eight independent dragon motifs, each adorned with unique blessings and elements derived from different phrases, highlighting a rich tapestry of New Year greetings.
Simultaneously, the puzzle pieces form a complete calendar, representing the passage of time. Once assembled, the entire dragon shape serves as a decorative piece, enhancing the festive atmosphere of the Lunar New Year.
CREDIT
Agency | 製所設計 Made & Co. Design
Art Director | Cing-Yu Chang
Designer | Cing-Yu Chang
Project Manager | Chi Chi Chang
Photographer | Han Chen
Client | 文心藝術基金會
Year | 2023
